Sausalito Art Galleries -

How Do Search Engines Work

1) First,  you must have a  Web Page for the Search Engines to find and read all of its key components.

2) Second, the Search Engine visits your web site once a month to read all the facial text, graphics, and "HTML Coding" it takes a picture of all this information and stores the key components in its extensive computer data bases.

    3) Third, the Search Engine computer systems now sort the information, it has collected, into the following information sectors.

  Graphics  This is a graphic logo that is created and designed, using such programs as Photoshop, the file has  a .jpg extension.

The search engines "DO NOT" read the text that is embedded within this graphic logo. The graphic file name i.e. sag.jpg can be saved within the search engine data base, using proper html coding.

Facial Text    The Facial Text that you input, to describe your web site, is entered during your web page design, using several methods i.e.  a) HTML Editor program, b) Web design programs as Front Page, Macromedia, or c) From the templates that are provided by your Internet Service Provider or Web Hosting Service. This text is in ASCII format, and able to be read by all major search engines.

The Search Engine stores all of this text, and sort it down into "Keyword Components" that will then be associated with your site, when those components are searched. As a member we will review your web site and analyze the keywords content within your web site. We will make recommendations of what words you might add that are related to you, your art category, or other references that will gain you more visibility when performing a search. 

HTML Coding Next to "Your Web Page/Pages Facial Components" and use of keywords, HTML Coding is the next most "Important Element." These embedded codes should be included in your web page design. The three most important lines of HTML Coding that should and must be included are as follows:

Example:

<title>Sausalito Art Galleries</title>

<meta name="keywords" content="virtual art gallery">

<meta name="description" content="A view of diverse artworks, by artist, and of galleries, all through one on line window">

** The <title>Sausalito Art Galleries</title> Tag> 

Search Engines and Title Tags

All search engines use title tags to gather information about your Web site. The word(s) in the title tag will appear in the hyperlink listings on the search engine results page; people click the hyperlink to go to your site. Arguably, your title tag is second in importance only to the actual text on the page.

So far as placement of your title tags is concerned, most search engine experts agree that it probably doesn't matter if the title tag is the first element in the <HEAD> section. However, I believe that good coding practice argues for placing it first.

**

Example:

Search Results:

The <meta name="keywords" content="">Tag 

** This  line is read by the Search Engine and stored as a "Keyword" association with your web site, and when any one or combination of these keywords are searched.

The meta name="description" content="">Tag

The Purpose of the Meta Description Tag

The purpose of this tag is twofold. The words placed within this tag are given some weight with most search engines and can help a page to rank high in the search results for these particular words. Just as important, the words placed in this tag appear under the title in a search engine's list of results (in most search engines).

If no information is supplied for this tag, or this tag is omitted from the HTML code of a Web page, the search engines will often use the first words that appear on the Web page as the description of the site that appears on search results pages. You've probably seen a search results page with some of the results that look like this:

"Joe's Motor Homes" [home] [next page] [more info] [links]

The search result looks like that because Joe neglected to put a meta description tag in his HTML code. The search engine picked up the first words on the page, which happened to be some navigational links. As you can see, not only does this look bad, but it doesn't give searchers much information to go by to know whether or not they should click into this site. I know that I personally tend to skip over results that look like this and click on the next link that has some more relevant information describing what is on that particular page.

Conclusion

This is a thumbnail sketch of how Search Engines work, in conjunction with your web page, to result in your page/pages being found when searched on the Internet. There are more elements relative to your page ranking within search engines. Our membership services assist you in defining specific elements to assist you in achieving high web page rankings.
 

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