How Do Search
Engines Work
1) First, you must have
a Web Page for the Search Engines to find and read all of its
key components.
2) Second, the Search
Engine visits your web site once a month to read all the facial
text, graphics, and "HTML Coding" it takes a picture of all this
information and stores the key components in its extensive
computer data bases.
3) Third, the Search Engine computer systems
now sort the information, it has collected, into the following
information sectors.
Graphics
This is a graphic logo that is created and designed, using such
programs as Photoshop, the file has a .jpg extension.
The search engines "DO
NOT" read the text that is embedded within this graphic logo.
The graphic file name i.e. sag.jpg can be saved within the
search engine data base, using proper html coding.
Facial Text
The
Facial Text that you input, to describe your web site, is
entered during your web page design, using several methods i.e.
a) HTML Editor program, b) Web design programs as Front Page,
Macromedia, or c) From the templates that are provided by your
Internet Service Provider or Web Hosting Service. This text is
in ASCII format, and able to be read by all major search
engines.
The Search Engine stores
all of this text, and sort it down into "Keyword Components"
that will then be associated with your site, when those
components are searched. As a member we will review your web
site and analyze the keywords content within your web site. We
will make recommendations of what words you might add that are
related to you, your art category, or other references that will
gain you more visibility when performing a search.
HTML Coding
Next to "Your Web Page/Pages Facial Components" and use of
keywords, HTML Coding is the next most "Important Element."
These embedded codes should be included in your web page design.
The three most important lines of HTML Coding that should and
must be included are as follows:
Example:
<title>Sausalito Art
Galleries</title>
<meta
name="keywords" content="virtual art gallery">
<meta
name="description" content="A view of diverse artworks, by
artist, and of galleries, all through one on line window">
** The <title>Sausalito Art Galleries</title> Tag>
Search Engines and Title Tags
All
search engines use title tags to gather information about your
Web site. The word(s) in the title tag will appear in the
hyperlink listings on the search engine results page; people
click the hyperlink to go to your site. Arguably, your title tag
is second in importance only to the actual text on the page.
So
far as placement of your title tags is concerned, most search
engine experts agree that it probably doesn't matter if the
title tag is the first element in the <HEAD> section. However, I
believe that good coding practice argues for placing it first.
**
Example:
Search Results:
The <meta name="keywords"
content="">Tag
** This line is read by the
Search Engine and stored as a "Keyword" association with your
web site, and when any one or combination of these keywords are
searched.
The meta name="description" content="">Tag
The Purpose of the Meta Description Tag
The
purpose of this tag is twofold. The words placed within this tag
are given some weight with most search engines and can help a
page to rank high in the search results for these particular
words. Just as important, the words placed in this tag appear
under the title in a search engine's list of results (in most
search engines).
If
no information is supplied for this tag, or this tag is omitted
from the HTML code of a Web page, the search engines will often
use the first words that appear on the Web page as the
description of the site that appears on search results pages.
You've probably seen a search results page with some of the
results that look like this:
"Joe's Motor Homes" — [home] [next page] [more info] [links]
The
search result looks like that because Joe neglected to put a
meta description tag in his HTML code. The search engine picked
up the first words on the page, which happened to be some
navigational links. As you can see, not only does this look bad,
but it doesn't give searchers much information to go by to know
whether or not they should click into this site. I know that I
personally tend to skip over results that look like this and
click on the next link that has some more relevant information
describing what is on that particular page.
Conclusion
This
is a thumbnail sketch of how Search Engines work, in conjunction
with your web page, to result in your page/pages being found
when searched on the Internet. There are more elements relative
to your page ranking within search engines. Our membership
services assist you in defining specific elements to assist you
in achieving high web page rankings.
Sausalito
Art Galleries -