The Internet is a phenomenon that is
changing the way people communicate.
Thousands of people
each day are looking for your specific tangible product or
services. One of the first places they will look will be on the
Internet. It is a great entree for you to present yourself to
them. An added perk with internet presence is a higher educated
patronage. This results in well-versed customers already
searching for a specific product. Most clients and potential
clients regard businesses with a presence on the Internet as
sophisticated, modern and advanced.
People are foregoing the old standby, the yellow pages, in favor
of going directly to the World Wide Web to find the information
they need. If you are not there, they can’t find you. Hundreds
of thousands of new Internet users come on line each day to
access these constant increasing resources.
A web site is a great communication vehicle for you. If you
advertise, you know how expensive it is, and how little space
you have to get your point across. With a web page, you will
have a dynamic full color brochure, available to the world, that
is an extensive information index or your prior and current art
works.
Your Internet presence demonstrates your willingness to
communicate with up to date information, using present
technology. The future of marketing is in the internet. With an
audience of Hundreds of Millions of daily users (growing by
thousands per week), the per capita investment for advertising
via the Internet is minimal compared to the cost of advertising
in other media.
Compare the cost of advertising with, magazine and newspaper
ads, brochures and fliers, to the cost of an Web Site. Because
of this constant audience, individuals and private business
owners, along with fortune 500 companies are concluding a Web
Site compliments their current method of advertising.
Your Web Site can surpass typical static media presentation
format, by offering animation, video, sound, interactive
shopping, unique information or whatever else the imagination
and computer technology can conceive.
With your own site you gain and provide the following.
1)
Your products and services will be seen by people you were not
able to reach by conventional costly methods. Some people may
email you to express an interest in purchasing, or inviting you
to exhibit in their gallery, or commission you in another
geographic area.
2)
Twenty-four hour a day salesperson
3)
Generate referrals and leads
4)
E-commerce - set-up your own storefront online
5)
Easily update your current information and content
6)
Provide insight into yourself and your chosen art specialty
7)
Add your web address (URL) to all promotional and printed
material
8)
Use an e-mail signature with URL and promo line
9)
Avoid long-distance phone calls and faxes by using e-mail to
keep in contact with clients, and business partners. Exhibit
your current art works via video conferencing, using the latest
state of the art web cams, which are inexpensive and easy to
install.
10)
Improved networking with other artists, art organizations,
virtual and visual art galleries, throughout the world.